Catégorie: Marketing

The market study allowed us to quickly measure the effectiveness of the game's USP with a large audience. We were thus able to validate the strengths and weaknesses of the proposal and define possible areas of improvement for the game (strengthening certain USPs, re-evaluating the production budget and the price of the game in relation to the estimated acquisition cost).

It was also very informative on how to evaluate your game to the public on social networks.

The market study allowed us to evaluate our product and convince investors. It was absolutely decisive in our financing process. Thanks to this study, we were able to set up at ICC Geneva.

We needed to check that our product was expected by our market. We decided to call on BigWhoop to carry out a market study among an audience specialised in video games.

With the help of short advertising videos in which we could see our product, BigWhoop observed the public's interest in the various features we offered.

This study went very well, and I recommend BigWhoop for their support, their pedagogy and for their professionalism.

We will not hesitate to call on them for our next market study!